THE FUTURE OF AI IN PERFORMANCE MARKETING SOFTWARE

How to Decrease Mobile App Churn With Efficiency Marketing Software ProgramApplication churn is a vital company metric that measures the percent of customers who quit utilizing an app in a given duration. A high rate of churn can be an indication that individuals are losing interest and turning to rival applications.

How to Prevent Mobile Ad Fraud With Performance Marketing SoftwareMobile fraud is an existing and ever-growing industry issue, wasting billions of dollars annually. It is a problem that will not go away – but it can be prevented with the right tools and strategies.One of the most effective strategies to prevent fraud is a unified performance mark